The one thing that separates winners from losers

Winners write a lot. Losers do not.

I’ve gone back and forth about how forthright I should be with the [to most people] bad news about the amount of writing required.

One on hand, it’s the “honest” thing to do. And blah blah, honesty benefits here.

But on the other, it’s a massive deterrent.

Everyone thinks they suck at writing

The only memories they have of themselves writing are not great.

Outside of a select few psychopaths, no one wants to hear “you have to sit down every day for at least an hour to write.”

I try my damndest to be a big enough prick about it on social media, and in my marketing, that I’m sure you already knew.

If you didn’t know – well…

Consider this your notice

You have to write a lot.

You don’t need to be a “good writer.”

Thankfully, we aren’t doing fiction. At least, not in the traditional sense.

A “non-fiction audience” is more forgiving when it comes to your prose.

But, have you ever really given yourself a chance as a writer with topics you actually give a shit about? Or are you still operating on your old ideas about what writing is or what writERS look like.

If you take nothing else away from this document, I suggest it be this:

Experts do not write because they are experts. Experts are experts because they write.

You don’t to have to write good. Or well. You just have to sit down and write. I’m not going to waste your time with some motivational Steven Pressfield Art of War speech. I hope the prospect of making $100,000+ without needing to show up anywhere is attractive enough.

If you don’t know what to write, fear not — you will very soon.

You might not think you’re a writer (or that your job doesn’t require writing). But that’s bullshit. The foundation of all creative and knowledge work is writing.

Making videos
Teaching
Selling
Marketing
Design
Storytelling
Podcasting
Management

If you are more of a video person

I don’t give a fuck.

Your videos suck because you don’t write.

You have imposter syndrome because you don’t write.

You aren’t selling anything because you don’t write.

You aren’t charging enough because you don’t write.

You can’t tell people what you do because you don’t write.

You are paralyzed by indecision because you don’t write.

Meditation ain’t gonna fix it. Exercise ain’t gonna fix it. Therapy ain’t gonna fix it.