A couple of months ago, I got a text message from Kass that said “check out trollcakes.com. I am officially a fangirl.”
I clicked. And immediately, I thought “HO-LEE SHIT. WHO IS THIS AND WHY IS SHE SO MUCH SMARTER AND BETTER THAN ME?”
Then I Googled her and found her main website with an absolutely hilarious portfolio of projects she’s worked on.
Cat Hair Pills, Wax Strip Fortune Teller, Lululemon or Chairman Mao — the list goes on and on.
Which only made me feel worse.
Ok not really. But I knew right away I had to get her on the Podcast.
Her bio says “I like to advertise real and fake things. I own a fog machine.”
Her stuff has been featured on fucking EVERYTHING – including but not limited to:
NPR, Playboy, CNN, Inc., Boing Boing, Buzzfeed, ABC, Upworthy, Design You Trust, Mashable, Grub Street, Pix11, Food&Wine, AV Club
Her approach is entirely unconventional and she has a really sharp marketing mind.
We talk about a bunch of cool shit:
- How she uses low-cost Loss Leaders to build a body of work that is magnetically attractive to the right types of business partners and clients…
- And how to get over your paralysis by just selling something.
- We talk about Creating opportunities and building a reputation by executing on projects that make you happy… even if they don’t make money.
- How she met her goal of $80,000 and beyond on Kickstarter to fund a brilliant card game called Side Effects.
- And a lot more.
Here’s her stuff. Buy everything. Especially Side Effects.
Troll Cakes: Bakery & Detective Agency
KatThek.com: Check her portfolio for the projects we talked about in this episode. And a whole bunch more.
Side Effects by Pillbox Games
@kat_thek on Instagram
And as always, if you’re interested in finally taking action on your ideas – you should take a look at MoneyMoves. It’s our premium training on how much to build an audience and sell your stuff with social media.