74 min

S2E1: 🎂 Troll Cakes & Making Things That Make You Happy (w/ Kat Thek)

June 10, 2019

A couple of months ago, I got a text message from Kass that said “check out  trollcakes.com. I am officially a fangirl.”

I clicked. And immediately, I thought “HO-LEE SHIT. WHO IS THIS AND WHY IS SHE SO MUCH SMARTER AND BETTER THAN ME?”

Then I Googled her and found her main website with an absolutely hilarious portfolio of projects she’s worked on.

Cat Hair Pills, Wax Strip Fortune Teller, Lululemon or Chairman Mao — the list goes on and on.

Which only made me feel worse.

Ok not really. But I knew right away I had to get her on the Podcast.

Her bio says “I like to advertise real and fake things. I own a fog machine.”

Her stuff has been featured on fucking EVERYTHING – including but not limited to:

NPR, Playboy, CNN, Inc., Boing Boing, Buzzfeed, ABC, Upworthy, Design You Trust, Mashable, Grub Street, Pix11, Food&Wine, AV Club

Her approach is entirely unconventional and she has a really sharp marketing mind.

We talk about a bunch of cool shit:

  • How she uses low-cost Loss Leaders to build a body of work that is magnetically attractive to the right types of business partners and clients…
  • And how to get over your paralysis by just selling something.
  • We talk about Creating opportunities and building a reputation by executing on projects that make you happy… even if they don’t make money.
  • How she met her goal of $80,000 and beyond on Kickstarter to fund a brilliant card game called Side Effects.
  • And a lot more.

Here’s her stuff. Buy everything. Especially Side Effects.

Troll Cakes: Bakery & Detective Agency

KatThek.com: Check her portfolio for the projects we talked about in this episode. And a whole bunch more.

Side Effects by Pillbox Games

@kat_thek on Instagram

And as always, if you’re interested in finally taking action on your ideas – you should take a look at MoneyMoves. It’s our premium training on how much to build an audience and sell your stuff with social media.

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