This is a 10minute clip from an episode of The Body Awake podcast. It’s called “Connection, Audience and Being Real on Social Media.” (episode 47)
We talk about the ethics surrounding the use of “FOMO” as a marketing tactic.
I posit that FOMO is an unavoidable emergent property. Not a marketing tactic.
Practicing Ethical FOMO means you’re not a dick, you make cool shit, and people don’t wanna miss out.
TL;DL: I woke up like this. 🤷🏻♂️ I can’t help if people don’t wanna miss out.
And as we talk about in the clip, I can’t imagine why your goal is not to be so good that people don’t want to miss out too.
Check out the full episode at The Body Awake.
“Connection, Audience and Being Real on Social Media.” (episode 47)
And here’s his Show Notes:
“I started following Ryan’s page on Instagram. I was nearly immediately put on edge by some of his posts. He, at least a lot at that time, was playing a bit of a villain, challenging me and anyone else reading to put ourselves out there in a way I’d been, and to a large extent still am, uncomfortable with.
I was intrigued and, upon diving a bit deeper into what he was offering, have really been enjoying a community movement that’s about being generous with your work, and showing up, and not hiding.
This episode may strike a chord with anyone making a living in the body-related work world, but is ultimately about communication, and so may be for all of us. It’s about how we talk to ourselves and others alike. It’s a challenge to find the passion in the work you’re already doing.
(There’s a line about midway that’s been rattling around in my heart ever since, something about “if you’re not excited about what you’re posting, you’re not posting the right stuff” … which sounds a bit hokey now that I put it out of context, but didn’t feel hokey then and, hopefully, doesn’t to you when you listen.)
And if you like this sort of thing, you might dig this series of articles I just published at Unusually Focused. They’re about how to create more rich, dynamic, and engaging conversations on your posts.