A conversation with Movement Performance Chiropractor, Dr. Moses Bernard, about the launch of his Ultimate Spine product.
We’ve been working with him behind the scenes for a few months and we are right in between the Presale and Open Enrollment periods, so we thought it would be cool to have a candid conversation about the stuff that has been working so far.
All 100 pre-sale spots sold out in 6 hours – almost half of which came in the first 15 minutes.
You’ll get a bunch of cool ideas in this episode:
✅ We talk about the ads we used including how we set up the targeting…
✅ How we used Facebook & Instagram Ads to get his videos in front of more than a half-million people who didn’t know him. Many of whom signed up for his email list and registered in the course.
✅ The strategy we used to get people started on the “Buyer’s Journey.”
✅ And some of the things that we were asking him to do that made him uncomfortable.
✅ Before we get to deep into the marketing, I had to ask him what The 3 stupidest things that Moses has heard yoga teachers say – and that’s always fun.
✅ Our predictions for how quickly the next wave of 100 spots will sellout.
✅ A bunch more.
If you want me to show you how to setup your ads like we talk about in this episode, check out unusuallyfocused.com/social-media-ads. There’s a free 15minute video there that breaks down Moses’s launch and a button to grab our new walkthrough videos.
Get Part 1 of The Ultimate Spine for free (for now) at theultimatespine.com
And Follow Moses on Instagram @mosesbernard.