1h 9m

πŸ‘€ Behind the Scenes of an Online Product Launch (w/ Dr. Moses Bernard)

March 11, 2020

A conversation with Movement Performance Chiropractor, Dr. Moses Bernard, about the launch of his Ultimate Spine product.

We’ve been working with him behind the scenes for a few months and we are right in between the Presale and Open Enrollment periods, so we thought it would be cool to have a candid conversation about the stuff that has been working so far.

All 100 pre-sale spots sold out in 6 hours – almost half of which came in the first 15 minutes.

You’ll get a bunch of cool ideas in this episode:

βœ… We talk about the ads we used including how we set up the targeting…

βœ… How we used Facebook & Instagram Ads to get his videos in front of more than a half-million people who didn’t know him. Many of whom signed up for his email list and registered in the course.

βœ… The strategy we used to get people started on the “Buyer’s Journey.”

βœ… And some of the things that we were asking him to do that made him uncomfortable.

βœ… Before we get to deep into the marketing, I had to ask him what The 3 stupidest things that Moses has heard yoga teachers say – and that’s always fun.

βœ… Our predictions for how quickly the next wave of 100 spots will sellout.

βœ… A bunch more.

If you want me to show you how to setup your ads like we talk about in this episode, check out unusuallyfocused.com/social-media-ads. There’s a free 15minute video there that breaks down Moses’s launch and a button to grab our new walkthrough videos.

Get Part 1 of The Ultimate Spine for free (for now) at theultimatespine.com


And Follow Moses on Instagram @mosesbernard.

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