The most expensive book I own is called “Breakthrough Advertising” by a marketing legend named Eugene Schwartz.
It’s a regular hardcover book. Not an overblown ‘info product.’ And I’ve seen it running anywhere between $500 and $1000 – which is a feat in and of itself.
It’s full of down-n-dirty marketing brilliance.
But there’s one concept that I have never been able to forget. It colors everything I do.
It’s called the ‘5 Stages of Customer Awareness.’
It’s absolutely critical to understand this if you want to get results with your marketing.
A few key takeaways in this episode:
- The single best way to build influence over someone
- How to tailor your posts to speak to the right people at the right time.
- One of the biggest mistakes I see people making with their social media marketing efforts (ESPECIALLY those promoting “local” businesses.)
- And a bunch more.