24 min

21: ? A 5-Stage Framework for Turning Followers into Customers

June 02, 2019

The most expensive book I own is called “Breakthrough Advertising” by a marketing legend named Eugene Schwartz.

It’s a regular hardcover book. Not an overblown ‘info product.’ And I’ve seen it running anywhere between $500 and $1000 – which is a feat in and of itself.

It’s full of down-n-dirty marketing brilliance.

But there’s one concept that I have never been able to forget. It colors everything I do.

It’s called the ‘5 Stages of Customer Awareness.’

It’s absolutely critical to understand this if you want to get results with your marketing.

A few key takeaways in this episode:

  • The single best way to build influence over someone
  • How to tailor your posts to speak to the right people at the right time.
  • One of the biggest mistakes I see people making with their social media marketing efforts (ESPECIALLY those promoting “local” businesses.)
  • And a bunch more.

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