This is one of those ideas that can easily be screwed up and seem really obnoxious. And probably result in a response or three to this email like “I tried this. It didn’t work.”
And undoubtedly, I’d look at their stuff, find lazy drivel:
“love this!! ”
Or ham-handed spam:
“hey girl!! That’s what I have been talking about in my coaching group!! Powerful!! ”
And think to myself “no shit it didn’t work. what did you expect?”
But you wouldn’t do that, would you?
If you try it, I would be thrilled to hear how it works out for you. Even if it doesn’t.
When someone buys one of my products, or signs up for my email list, or sends me a thoughtful DM… Or when I was teaching yoga, and they came to my class for the first time — I’d ask “how’d you find me anyway?”
There’s a strong possibility I’ve asked you that very question.
I can recall dozens upon dozens of times where the response was:
“I saw your comment on my friend/teacher’s post.”
And I have no doubt in my mind that thousands of others have found me the exact same way.
For most of us, especially when we’re just starting out or have a relatively small audience, there are a lot more eyeballs on other people’s comments than our own captions.
Thus, commenting on other people’s content is a deceptively powerful way to accomplish two very important things:
1. build a relationship with the person who made the post. (nice)
2. Usurp their audience with tradecraft and your cunning wit. (niiiice)
(I love saying ‘usurp,’ btw)
You can think about a comment section as a platform inside of the platform. It’s an opportunity to get your personality in front of a lot of people who have a much higher probability of digging it than the general population. Because you’re not just choosing posts at random. You’re choosing posts of people who already involved with you — or posts about a topic that is relevant to you and what you do. (more about which types of posts coming up.)
More about this and more in the video I’ll be posting in the Confidence, Influence & Random Talking Video FB Group. And I’ll follow-up with another email tomorrow.
But just a quick pro-tip: there’s an art to doing this without looking like a tool. Be subtle. Be cool. Make them look good/smart/virtuous [most of the time].
And think about your customer’s/student’s/friend’s posts. It’s good to be present in their worlds because if you think about it, it’s semi-direct access to what could be an exponential referral pipeline.
Ok. Until tomorrow.
PS – ok one more pro-tip, probably best to not use exclamation points in these comments. They can be a little… much. #settleDown #gameFace
PPS – there’s a whole training on using comments to build your audience in MoneyMoves. I can’t recommend it highly enough. I recently rewatched it to make some promo videos and I was like “holy shit this is really good.” As if the hundreds of raving testimonials weren’t proof enough.
Like Dr. Wes Hendricks from the other day:
“You sneaky mother fucker. I have been posting these boring ass educational videos trying to display my knowledge.
Had an unscripted video laying around that I sent a client explaining an exercise.
Posted that yesterday to go with your strategy of trying to display personality with knowledge. Slipped in the description it was a video I made for an athlete. New person Signed up 100 % based on that post
And then the same day answered a couple questions in my comments sections, gave her the confidence to dm me and ask more questions and she just bought 3 months of programming.
Your stuff is already starting to make this process more objective for me vs organically happening