The previous two articles were to get us on the same page with regards to what Facebook wants (people looking at their screens for longer).
And to make sure you remember all of the “upsidedown” hidden things that happen just through the process of creating and posting content.
A lot of people get discouraged way too early by a lack of response to their content – and this is understandable, but you have to keep your eye on the prize and remember that you’re building an asset in the “meta-behavior” of everyone who engages with your page – on any level.
So even for our favorite Ghost Followers, who may not be Liking our shit now – but could very well be a customer in the future – the most interesting, most engaging, most fascinating part of any social media post are…
Let’s face it. People don’t come back to reread your captions – or rewatch your videos. You’re cool, but you’re not that cool.
The image gets their attention, the caption stirs their mind, and the comments are where they orient themselves in your world.
They come back to your page, again and again, and again, for the comments. For the conversation. Whether they’re a participant or not – that’s where the juicy shit happens.
And at the risk of sounding platitudinous as fuck… and putting the cart right in front of the fucking horse.
… the best thing you can do to influence people is to already be perceived as influential.
I don’t want to just leave that hanging out there like some phrase, but the point is: if it’s not clear to people that other people “want it,” they won’t want it either.
If you’re trying to spread an idea, or get customers, or illicit donations, or get anyone to do anything…
You want people to see other people are listening to you, and buying from you, and trying your ideas, and giving you donations.
There are a number of ways you can do this and I’m going to talk about several in the next article in this series.
This is especially true for ads (sponsored/promoted content), but it’s also true for just general social media.
I said earlier that the best way to influence people to already be perceived as influential.
And one of the most fundamental and primal ways to demonstrate influence (and authority) is being seen talking to multiple people at once especially when the context is such that you are clearly the leader or host.
Think of anyone on a stage. The very fact that you are standing on a stage has enormous influence on how you are perceived.
So you’re essentially trying to emulate the same effect in your comments.
Especially if those other people appear to be like them.
Which brings me to the next reason why creating dynamic and interesting comments is so important.
By fostering an environment where quality comments and conversations can flourish, you allow the viewers to see what kind of people are hanging out with you.
“What other kinds of people are here? What are they like? Are they like me?”
These things are hard to measure, but their impact is truly significant.
Comments are hands-down where the real action happens if you’re trying to make money with a small social media audience.
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How to Get More Comments
We took 100 posts that got more comments than usual, from people whose follower count ranged from 100-100k to find out what ACTUALLY starts conversations.
We found 3 major patterns