I started working with a small group, to take them through our rabbit hole marketing course, and as part of the offer - we promised a year of access to the Skwerl, "Vault" when it was ready. The Vault is an organizational system to file documents, but it's also a method for creating more, better content. But when we made that promise, The Vault was still just an idea. In this episode, we talk about the plan for bringing the idea to life, the next round of Rabbit Hole, and much more.

For the past few months, Ryan's been busy learning how to code and doesn't seem to want to talk about Unusually Focused, or how we're going to turn Skwerl into a business. It's been hard to have a conversation with him about the business side of things because doesn't seem to be able to switch his mindset from "App Developer" to "CEO." And it makes sense, he's literally learning to speak a different language. But from my perspective, it's terrifying. We've already spent a few thousand dollars on ads to get leads for the app and Ryan's spent the past few months building it - so we're fully invested in this Skwerl project. Yet we have no business plan, or even any idea of what the app is going to be. They're opening emails, joining our Facebook group, and involving themselves in our community. But we're learning that a bigger audience isn't always a good thing.

Without putting much thought into it, we ran an ad for Skwerl and were surprised to see tons of leads coming in each day, and for pennies. We found the ULTIMATE lead magnet. They're opening emails, joining our Facebook group, and involving themselves in our community. But we're learning that a bigger audience isn't always a good thing.